Current Key Clients
-
Mecure Yarra Valley Balgownie Estate Vineyard Resort and Spa
Renowned for its four and a half star facilities and magnificent countryside, Mercure Yarra Valley Balgownie Estate Vineyard Resort and Spa is Yarra Valley’s premium vineyard resort. Tyrrell Publicity and Promotions is delighted to be working with Mercure Yarra Valley Balgownie Estate Vineyard Resort and Spa in re-launching itself by joining the Accor Hotel network. Tyrrell Publicity & Promotions is working on a number of national promotional activities to promote the property’s onsite facilities such as Rae’s Restaurant, Balgownie Estate Cellar Door and Natskin Day Spa.
-
Grampians Tourism
Tyrrell Publicity & Promotions began work with Grampians Tourism in August 2009. Located in Victoria’s west, the Grampians has been described as ‘accessible wilderness’ making it the perfect place to enjoy the great outdoors with a vast variety of drives and walks to explore. Tyrrell Publicity and Promotions is closely working with all shires that make up the Grampians region - Pyrenees Shire, Horsham Rural City Council, Northern Grampians Shire, Sothern Grampians, Ararat and Grampians Information Centre, Wartook Valley and Grampians National Park. The scope of the PR campaign includes media visits, promotional campaigns, interstate and local media events and the roll-out of a national PR campaign. Tyrrell Publicity & Promotions is very proud to be working along such a great team at Grampians Tourism and looks forward to attaining fantastic results for the region.
-
Murrindindi Mitchell Bushfire Tourism Recovery Group
Murrindindi Mitchell Bushfire Tourism Recovery Group (MMBTRG) has joined forces with Tyrrell Publicity & Promotions to promote tourism and visitation to the Murrindindi and Mitchell Regions through creative marketing campaigns.
MMBTRG’s mantra is -- ACTION NOW -- to spread the message that they are open for business, to get tourists back to the regions and to proactively assist the wide range of tourism-related businesses to rebuild and recover from a downturn in business.
Tyrrell Publicity & Promotions is executing a nationwide marketing communications campaign to welcome back tourists the areas, both directly and indirectly impacted by the Bushfires.
-
Panny’s Amazing World of Chocolate
Tyrrell Publicity & Promotions is very excited to be embarking upon a new partnership with the team at Phillip Island Chocolate Factory the sweetest attraction on this iconic Victorian island. The factory has unveiled a magnificent new attraction that will surpass even the most avid chocolate-lover’s fantasies. Tyrrell Publicity & Promotions source publicity opportunities, promotions and media familiarisation visits – to raise awareness and generate business for the chocolate factory.
Panny’s Amazing World of has recently undergone a multi-million dollar upgrade and is the world’s first ever interactive chocolate exhibition, where more than 150 varieties of chocolate are made on-site each year.
-
Spice Island
Tyrrell Publicity and Promotions is excited to join the Spice Island team this year, adding the Tyrrell dash of zing to promote a unique Spice Island holiday experience. This colourful Phillip Island icon encompasses a luxurious and contemporary Bed and Breakfast, a state of the art cooking school, high quality catering and the Churchill Island cafe hidden within a quaint animal farm by the water – a truly relaxing oasis.
Tyrrell Publicity and Promotions will be working closely with Spice Island in producing a creative public relations and marketing campaign, profiling Spice Island on television, radio and the print media.
-
Great Ocean Road Marketing
Tyrrell Publicity & Promotions first worked with the team at Great Ocean Road Marketing back in November 2007 for their campaign for the 75th Anniversary of the Great Ocean Road. The event received extensive publicity in print, radio and television mediums. Since then, the focus has moved to the Great Ocean Road in its entirety, as well as the spectacular hinterland areas further inland in the national and international media arenas. The scope of the PR campaign has included media visits and reviews, interstate and local media events and launches and the roll-out of a national PR campaign. Tyrrell Publicity & Promotions work with Great Ocean Road Marketing was recognised with us receiving the coveted 2008 Travel Journalism Award for Excellence – Best Australian Regional Tourism Organisation – at the 2008 Australian Society of Travel Writers Awards for Excellence.
-
Shipwreck Coast Tourism
A spectacular stretch of coastline – our communications strategy for the Shipwreck Coast has been nothing short of successful. An ongoing Public Relations campaign supports not only the tourist region as a whole but also local businesses, festivals, events and tourist attractions such as the 12 Apostles throughout both the high and low seasons.
-
Mantra Hotels, Apartments
and Resorts -VictoriaA new client to our stable, Tyrrell Publicity & Promotions is managing Australia’s largest 4-4.5 star hotel brand Public Relations strategy in Victoria. Tyrrell Publicity & Promotions is working hand in hand with the Mantra properties to promote them to their target markets in print, radio and television. This has been sustained through many exciting projects and has given a real boost to the Mantra brand’s presence in the media through full-page editorial reviews and major radio sponsorship campaigns and promotions.
-
Mantra Tullamarine (Opened January 2009)
Tyrrell Publicity & Promotions is excited to be working on the launch of Stella Hospitality Group’s newest addition to Victoria’s premium 4.5 star hotel market – Mantra Tullamarine Hotel. The new 277-room property is the largest hotel in the Melbourne Tullamarine precinct and Tyrrell Publicity & Promotions is managing the total marketing communications for the new development.
-
Jeremy Oliver 2009 Wine Annual
Tyrrell Publicity & Promotions has managed the publicity for the release of Jeremy’s 11th and 12th edition of the Australian Wine Annual in 2007 and 2008, achieving major national editorial and publicity in both the national print and electronic media for this esteemed wine annual.
-
Tourism Alliance - Regional Victorian Conference Group
Operating as a collective group to market and promote business events for Regional Victoria, Tyrrell Publicity & Promotions primary role and focus has been to raise the awareness of the Regional Victorian Conference Group and their associated publication the ‘Planners Guide’ – which promotes Regional Victoria as a business and conference destination.
-
Destination Phillip Island
Destination Phillip Island is an exciting new project for the team at Tyrrell Publicity & Promotions. An ongoing Public Relations campaign has been developed to support this iconic tourism region as a whole, replete with specifically targeted campaigns, media programs and media visits designed to promote the “total Island experience” – Local tourist attractions, food and wine experiences, and key events and festivals on Phillip Island are all given fantastic coverage.
-
Silverwater Resort
Tyrrell Publicity & Promotions devised and implemented both a marketing and Public Relations strategy to launch the brand new 170 room Silverwater Resort at Phillip Island. This includes writing media kits, an opening launch event, Tourism Victoria and media familiarisation programs and to generate publicity for this stunning new resort.
-
Destination Yarra Valley & The Dandenongs
Having worked as the Public Relations consultants for the Yarra Valley & Dandenong Ranges region for more than four years – Tyrrell Publicity & Promotions is involved once again with the region – this time in the promotion of the 2008 Melba Festival.
-
2008 Awakenings Festival
As Australia’s only regional arts disability festival – Tyrrell Publicity & Promotions has worked with festival organisers over the past two years. The Public Relations campaign’s aim has been to help raise the profile of this wondrous and annually held event which draws more than 700 special performers and participants from across Australia and New Zealand.
-
Hospitality Management Solutions – Asia Pacific
Tyrrell Publicity & Promotions has been appointed as the international Public Relations consultants for Thailand’s newest hotel management consultancy – Hospitality Management Solutions – Asia Pacific. The company – which is set to launch several new resorts and hotels throughout Asia – appointed Tyrrell Publicity & Promotions because of our extensive experience in the Asian media market – having worked on the Ramada International and Air Paradise brands over the past seven years.
We have successfully launched their first two resort properties in Phuket – Raya Buri Hotel and Baan Rim Haad – to the international media and will be working on a roll-out of targeted and creative international media campaigns for their next properties coming on-line in 2008.
-
MyCoastline
Tyrrell Publicity & Promotions has played an integral part in publicising this unique new web-driven product – MyCoastline Coastal Accommodation – which offers an alternative economical holiday option for those looking for beauty, convenience and affordability. Tyrrell Publicity & Promotions has created some great review opportunities for MyCoastline Coastal Accommodation in some major Victorian metropolitan newspapers allowing the properties to gain extensive print media publicity.
-
Puffing Billy Railway
Tyrrell Publicity & Promotions has worked closely with the team at Puffing Billy Railway for more than five years now – on key launches and Public Relations campaigns for this national tourist icon.
Recent key Public Relations campaigns have included the launch of the New Luncheon Special and also the New Puffing Billy Dinner Special – both of which have achieved major metropolitan newspaper coverage and have featured in many TV lifestyle shows.
