Current Key Clients
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Yarra Ranges Regional Marketing
Tyrrell Publicity & Promotions was appointed as Yarra Ranges Regional Marketing Limited’s Public Relations agency in 2010 and is thrilled to be working with them on the YRRML Public Relations activity, having worked for the world class region from 2003-2007.
Our ongoing PR Campaigns reveal that the Yarra Valley is more than just a wine region and that the Dandenongs is also more than just a day trip destination. There are a host of hidden gems to be discovered in these regions and we can’t wait to share them with the national media.
Goulburn River Valley Tourism
Tyrrell Publicity & Promotions is pleased to have been appointed as the Public Relations Agency for Victoria’s newest tourist region; the Goulburn River Valley.
The recently established Goulburn River Valley Tourism Board has enlisted the help of the team at Tyrrell Publicity & Promotions to conduct a Public Relations campaign which will strategically position the Goulburn River Valley as an exciting, adventure- filled Victorian tourist destination for the whole family.
Shipwreck Coast Tourism
A spectacular stretch of coastline – our communications strategy for the Shipwreck Coast has been nothing short of successful. An ongoing Public Relations campaign supports not only the tourist region as a whole but also local businesses, festivals, events and tourist attractions such as the 12 Apostles throughout both the high and low seasons.
Puffing Billy Railway
Tyrrell Publicity & Promotions has worked closely with the team at Puffing Billy Railway for more than five years now – on key launches and Public Relations campaigns for this national tourist icon.
Recent key Public Relations campaigns have included the launch of the New Luncheon Special and also the New Puffing Billy Dinner Special – both of which have achieved major metropolitan newspaper coverage and have featured in many TV lifestyle shows.
Stamford Plaza Melbourne
Having recently completed a $10 million refurbishment, this 5 star, all-suite hotel has appointed Tyrrell Publicity & Promotions to reposition the Stamford Plaza Melbourne brand in the marketing place.
Tyrrell Publicity & Promotions is please to be working with the luxurious ‘home away from home’ hotel which offers the finest facilities and the best of personalised service.
The Crossley Hotel
Well known Australian tourism, sales and marketing consultancy Tourism & Hospitality Support Network has struck again – this time taking over management of the Crossley Hotel Melbourne and appointing Tyrrell Publicity & Promotions to help promote the iconic Melbourne hotel.
The PR campaign to relaunch the hotel has focussed on the revamp of the hotel rooms and reception and the new Fish Dish Café & Bar, opened in June 2011.
Rochford – Yarra Valley
Tyrrell Publicity & Promotions has recently begun work on a dedicated PR campaign for renowned Yarra Valley winery – Rochford Wines.
Well known for the popular Day on the Green concerts, and for the range of cool climate wines, Rochford is the leading destination in the Yarra Valley for food, wine, functions and entertainment experiences.
Lake Mountain Alpine Resort