Mark Challis
Director of Sales & Marketing – Rydges Bell City
A Big Thank You to Tyrrell Publicity & Promotions!
When we selected Tyrrell Publicity & Promotions to support the opening of Rydges Bell City we had no idea what a critical role they would play. Opening Rydge’s largest Hotel and Residences was to say the least a challenge – running a 400-room property whilst opening another 383-room property on the same site, required great planning and huge amounts of effort from all involved.
The team at Tyrrell Publicity & Promotions led by Leanne went far and away beyond the call of duty on so many occasions – with high levels of professionalism and industry savvy. Not only did they drive great PR outcomes they were instrumental in conceiving and planning our opening events and activities. Helping us with media negotiations also resulted in enormous promotional leverage across radio and print mediums.
I would have no hesitation in recommending the Tyrrell team for any PR work in the Tourism and Hospitality industry - they are simply the best!
Kim Storey
Project Manager - Destination Phillip Island
Destination Phillip Island has worked with Tyrrell Publicity & Promotions for the past 18 months and it is great to work with such a professional team. Working on a range of PR Promotions Leanne and team has provided vast amounts of creativity and enthusiasm to the projects assigned. We look forward to an ongoing relationship in promoting this fantastic regional destination in the future.
Ken Hore
Chairman – Sydney Melbourne Touring
Sydney Melbourne Touring is delighted to have the opportunity to express our warmest thanks to Tyrrell Publicity and Promotions for what can only be described as an absolutely outstanding contribution to raising the awareness of self drive touring and the uniqueness of the three touring routes under our banner.
Sydney Melbourne Touring is a joint initiative between Tourism Victoria, Tourism New South Wales and Australian Capital Tourism to encourage travelers to take self-drive holidays throughout these key holiday regions.
The return on our investment has grossly exceeded our expectations and is testament to the quality of the networks with whom they work. Of particular note, has been the broad ranging exposure in high quality specialty magazines, national daily and weekend print, television and online.
The personalised service, the staggering take up rate of the messages the team at Tyrrell’s put out there and their voluminous numbers of key media contacts, are no doubt behind the beyond expected returns on our investment in PR.
SMT now has a solid platform from which to continue seeking ongoing exposure for our products.
Tom Smith
Former Tourism Victoria Board Member (12 years from 1995 – 2007) & CEO - Shipwreck Coast Tourism (2006 – 2007)
When Shipwreck Coast Tourism was seeking to appoint a PR Agency we had no hesitation in sounding out Tyrrell Publicity & Promotions. Tyrrell Publicity & Promotions not only had an exceptional track record in tourism, they also had the commitment and passion to make a difference. A dedicated team clearly focussed on results and a media network second to none made them a logical choice to represent our section of the Great Ocean Road. Tyrrell Publicity & Promotions are not simply about writing press releases; they have become part of the team and totally immersed themselves in all aspects of our operation.
Annette McAndrew
Director Sales and Marketing
Stamford Hotels and Resorts
We wanted to really make an impact in the marketplace and promote our signature packages, particularly the Lazy Daze, which is run across all hotels. Tyrrell Publicity & Promotions launched a familiarisation program across all cities, and the coverage received to date has been fantastic. The exercise had proven to be nothing but successful as we received an ample range of coverage in an extensive selection of publications allowing us to tap into a wider yet diverse target market. This has resulted in greater exposure and awareness, and ultimately sales, of the package. Of course, we are very pleased with the results.
Tim Page Walker
The Bellarine (Visit Portarlington Inc)
Quick note to congratulate you and your team on the great success that has arrived as a result of your work with Visit Portarlington Inc. When engaging a Public Relations consultant it is always hard to know exactly what is going to come of the investment, however I can categorically say that you have delivered! Your advice to invest our time and effort on the visiting journalist (media famils) has paid dividends leading to numerous wonderful print articles in both broadsheet and glossy mags and huge television exposure. Your leadership, knowledge, advice and incredible contacts have certainly raised our awareness in the marketplace, made a huge difference to our businesses forecasts and most importantly increased our financial bottom line. Keep up the great work!
Terry Hickey
Chairman – Melbourne and Surrounds Marketing Alliance.
I want to personally thank you for your tireless efforts in helping establish the Melbourne and Surrounds brand and our 'travel on' concept, Tyrrell Publicity & Promotions worked closely with a wide cross section of media to ensure that our core message was communicated clearly, and more importantly carried through in the journalists articles. Your pitching and winning the right for Melbourne and Surrounds to host the 2007 Australian Society of Travel Writers Famils program was a fabulous coup. It was matched by the peerless logistics in the execution and management of the expectations of the 35 journalists involved. It was an unqualified success. Your energies resulted in Melbourne and Surrounds Marketing being recognised and voted as Australia's Leading Regional Tourism body, by the ASTW members. Though it was awarded to Melbourne and Surrounds it was a great recognition of your company's representation of Melbourne and Surrounds with the Travel Media.
The coverage that has been generated for Melbourne and Surrounds across a broad spectrum of media by Tyrrell Publicity & Promotions is nothing short of exceptional.
Brad Robinson
Business Manager - Management Group Australia
Silverwater Resort
Silverwater Resort opened with a bang! …and much of this was thanks to the efforts and results of our Public Relations campaign with Tyrrell Publicity & Promotions. From our very first meeting with Leanne Tyrrell, we were confident that the lucrative media contacts and wealth of experience Leanne offered would ensure the right people know about Silverwater Resort at the right time! … and Leanne did not let us down.
The energy and enthusiasm that Leanne and her team had for our product was absolutely genuine. Importantly, the Tyrrell Publicity & Promotions team were instrumental in whooping up some excitement amongst our own team and ensured that the frantic pre-opening and three month post opening period kept some fun in it.
Whilst many people are to be thanked for getting Silverwater open on time, Leanne and her team, through their advice, direction and own hard work can take full credit for making sure 'the world' knew we were open! We look forward to working with Tyrrell Publicity & Promotions ongoing and thank them sincerely for a job well done!
Peter Fergusson
Owner – Fergusson Winery
Former Yarra Valley & The Dandenongs Board Member
I have known and worked with Leanne Tyrrell for five years now - both in my capacity as former Chairman of Destination Yarra Valley and Dandenong Ranges (the region's peak tourism body) and also as owner and Managing Director of Fergusson Winery & Restaurant and believe her company is one of the leading Public Relations specialists in the hospitality and tourism arenas.
Leanne and her team took the Yarra Valley and Dandenongs presence in the media to a higher level through their strategic and creative approach to Public Relations which saw the region receive unprecedented levels of TV, newspaper and magazine exposure and coverage. This would be in no small part due to Leanne's amazing and extensive media network and contacts.
I have also worked closely with Leanne and her team on the launch of several new Fergusson wines over the past five years - one launch in particular which received Channel Ten news coverage - a major coup!!!
Leanne's dedication and passion for the Victorian tourism industry is evident in everything she creates and executes for her clients
David Eaton
Marketing Manager – Puffing Billy Railway
I have worked with Leanne Tyrrell both in my role as Marketing Manager for Puffing Billy Railway and also as a Board Member of Destination Yarra Valley & Dandenong Ranges for more than five years now. The media contacts, vast experience and strategic direction that Leanne and her team bring to their creative PR campaigns is second to none in our Victorian tourism industry.
Tyrrell Publicity & Promotions was responsible for two of the most successful Public Relations launches Puffing Billy Railway has had over recent years: The Launch of the New Luncheon Special and also the New Puffing Billy Dinner Special – both which achieved major metropolitan newspaper coverage, as well as several feature segments on state and national television programs.
I have also worked closely with Leanne and her team from a regional tourism perspective and have found that the Yarra Valley and Dandenong Ranges has achieved amazing ongoing media coverage as a result of their tireless efforts and creative Public Relations campaigns.
Paul Schmeja
General Manager – Mantra Deep Blue Resort, Warrnambool
Recognising that Tyrrell Publicity & Promotions had achieved great inroads with the marketing of Shipwreck Coast and the Great Ocean Road, it was a logical choice for us to partner with Leanne and team for the launch of Mantra Deep Blue. As Warrnambool’s newest luxury hotel and geothermal spa, we needed a launch strategy with impact. Tyrrell Publicity & Promotions arranged all aspects of our gala launch event, and the result was a great success! Our function was attended by high-level Members of Parliament, travel media and industry VIP’s, and all aspects of the event went off brilliantly.
Through some of Tyrrell Publicity & Promotions great contacts and networking we have already secured several high-value features in major newspapers and on TV programs which have translated into immediate dollar return for our business.
We are looking forward to working with Tyrrell Publicity & Promotions on a high-impact marketing and communications campaign as we take Mantra Deep Blue to the next level, and are recognised as the accommodation, food and spa destination of choice on the Great Ocean Road.
David Mann – OAM FAICD
Promotions & Marketing Manager – 3AW
I’m delighted to be able to say that I have known Leanne for approximately 15 years now through her various executive careers at Ansett Australia, Hilton on the Park and now with her own Public Relations consultancy - Tyrrell Publicity & Promotions.
I have had the pleasure of Leanne sitting on a Board that I chair being the Victoria Police Blue Ribbon Day Council and working closely with her on the AM Club Committee along with many tourism related promotions that she absolutely thrives on.
I call her “the terrier” because she gets in, gets the job done and delivers what the client wants as an outcome.
The good thing is that her company is big enough to look after most client needs but small enough to be very personal. In the majority of clients publicity and promotional requirements you will be speaking with Leanne as your point of contact – she is good at what she does!
David Coyle
Managing Director HMS – Asia Pacific
Over the last eight years I have had the most amazing and tangible results thanks to the efforts of Tyrrell Publicity & Promotions. My relationship with Tyrrell Publicity & Promotions has included the successful launching of the now renowned Hotel Lindrum Melbourne, the re-branding and repositioning of the Victorian icon Cumberland Lorne Resort and the strategic positioning of "Peppers Palm Bay Resort – Whitsunday’s within Australia. Internationally, Tyrrell Publicity & Promotions has been an integral part of the success of Pacific International Resort and Spa – Phuket, Ramada Resorts – Thailand and finally my own business HMS Asia Pacific and has delivered quantifiable results in multiple international industries and markets. The personal client relationship management offered, combined with an honest and reliable commitment to the product is what puts Leanne and her team above the rest.
